What is Off-Page SEO?
Off page optimization (off-page SEO) is a strategy for search engine optimization that is done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:
- Public relations
- Article distribution
- Social networking via sites like Digg and Slashdot
- Link campaigns, such as asking complementary businesses to provide links
- Directory listings
- Link exchange
- 3 way linking
- One way linking
- Blogging
- Forum posting
- Multiway linking
This definition came from the online dictionary, wikipedia.
Page Rank
Again lets reference wikipedia on the definition. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).
The name PageRank is a trademark of Google. The PageRank process has been patented (U.S. Patent 6,285,999). The patent is not assigned to Google but to Stanford University.
Link Poplularity
Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.
Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site’s reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them. Of course this is from wikipedia again.
Inbound Marketing Strategy
Now that we have the definitions out of the way, how do we put these terms to use? It will be some hard work, but I think the biggest effort needs to be in building relationships. Make a goal of how many inbound links you want to bring to your site each week and try to meet it every time. Try to network with decent page ranked sites. Do linkage searches on your competitors and see who is inbound linking to them. Call those sites and get on their sites as well. Once you establish the relationships, then you can get them to format the links in a way that will bring the highest value for your site’s inbound links. In addition, you should write articles on your blog and reference back to you site’s shopping cart to promote certain items. Create a buzz about them. If you would like any other tips on this subject, be sure to write me at eric@vandermause.com. Have a great week!!!
Keyword Introduction
When Developing a website, the first thing to brain storm about is your keyword strategy. This is especially important, because keywords are what help the search engines determine what your site is about. The more content that you can put on your page that has your keywords in it, will help your rankings with Google and Yahoo. This is why the first thing you should do is get your list of keywords to use for your content on your pages, otherwise you will come up in the search engines for something entirely different than what you intended. Make a list of 20 words and phrases that describe your site. Once you have your list run them through Keyword Tools to get a list of 300. Then you are ready to move on to writing some content.
Keyword Tools
If you are on a budget or this is your first time developing a site, then I recommend using adwords by Google. This is a great keyword tool and it is free. If you have a little bit to spend on this project, then wordtracker is a great tool to use. Now if you have a larger budget and want the best in keyword tools, then go with Hubspot. Hubspot has website grading tools along with many ways to generate keywords, track your keyword success and your competition. These kind of tools are for the seriously dedicated seo specialists.
Keyword Strategy
A good strategy to use when it comes to keywords is pick your favorite word that describes your site and put that definitely on every page, then take your next 5 – 10 words and phrases and make pages dedicated to them. This will get you to rank on a few words or phrases. Plus it will give possible multiple entry points to your site. The rest of the words and phrases use throughout the site as you wish.
- Put Keywords first in your title for your page.
- List Keywords in your meta tags for keywords and description
- Use Keywords in anchor text for links
- Use <H1> tags for Main Keywords to divide content on page.
- Use Keywords to describe pictures in naming attribute.
Keyword Conclusion
Without a plan, you can not have an attack. Without attack, there is no victory. You will need a good plan in place for your content if you plan on landing on the first page. Do the research and find out what your competition is doing before you plan for yourself. This will help you pick your battles on your way to the top.
If you have any questions on this article, feel free to email me at eric@vandermause.com.
Right now I have nothing to really post on SEO just yet, however soon I will be done with learning wordpress. I am reading the dummies manual on how this blogging tool works. I love those “for dummies” books. They take complicated subjects and make them easy. Not that wordpress is complicated, I just want to learn everything about it before I really go crazy with it. I would recommend this book to anyone who is getting started in blogging, it’s title is “WordPress for Dummies“, and you can pick it up at Amazon.com. That is all for now. Have a great weekend.
Welcome to my WordPress.com Blog. This will be my seo blog on everything SEO. I will try to post the newest tips and tricks that I learn as I take my website, www.jewelryforhomes.com to the top of the charts.
